Former Shark Tank contestant releases new patented cooling technology in fabric for menswear brand
LOS ANGELES, July 1, 2020 /PRNewswire/ — Founded by Danh Tran, a former contestant on the Emmy-award winning reality TV series Shark Tank, Buttercloth launches its new Icy Cotton fabric for shirts, made using a patented process of infusing cotton with the natural cooling power of Organic Mint Fibers. Icy Cotton is 20x more breathable than polyester and features the cooling effect while providing 6-way stretch for comfort and natural odor protection. It’s wrinkle-free and does not have the skin irritation you would typically see with polyester.
In addition to the breathability and comfort of the fabric, the shirt is applauded for its eco-friendly qualities that make the shirt a perfect fit for not only the wearer but also the environment. After a $250,000 investment deal with Robert Herjavec on ABC’s Shark Tank, Buttercloth has been known as the world’s most comfortable shirt due to its incredible breathability and comfort.
“When Danh gave me this shirt, I put it on, and instantly I felt the cooling effect. How does it work? Danh found a way to infuse cotton with natural mint fibers. It’s a patented process that harnesses the natural cooling effect of mint, and I promise you it will change the way you think about comfort,” said Buttercloth Investor, Robert Herjavec.
With the launch of the Icy Cotton shirt, Buttercloth continues on its path of reimagining men’s fashion that provides men with environmentally friendly, breathable and cooling clothing options that don’t sacrifice quality or style. To shop the new Icy Cotton collection, visit https://buttercloth.com/collections/icy-cotton.