EVIAN BEGINS NEW CHAPTER, INTRODUCING ITS FIRST-EVER SPARKLING WATER

Now available to purchase, evian Sparkling is evian’s latest innovation – transforming its iconic pure mineral water with subtle sparkles that lift you up and awaken the senses.

LONDON, Jan. 11, 2022 /PRNewswire/ — Today, a new chapter begins as evian introduces its first-ever Sparkling water. Hitting shelves across multiples markets, evian Sparkling celebrates the start of a new year as the iconic taste of evian natural mineral water is amplified with the finest and most delicate sparkles in this latest innovation.

Awakening the senses, the gentle intensity of the subtle effervescent bubbles transforms evian’s pure* mineral water into a new sensation – its crisp freshness and pristine balance lifting you off the ground and elevating your hydration experience.

Crafted by its 15-year natural filtration journey through the glacial rocks in the heart of the French Alps, evian Sparkling continues to encourage healthy hydration**, bringing you the clean and elegant taste of evian natural mineral water just the way nature intended.

Commenting on today’s announcement, Shweta Harit, VP of Marketing at evian, says: “evian Sparkling represents a new chapter of possibilities for the brand, as we reimagine our uniquely sourced water into an exciting new product. evian Sparkling stand outs for its true purity, freshness and incomparable balance – elevating your experiences and keeping you hydrated. This new product contains the perfect level of sparkles with its exceptional mineral quality and fine bubbles creating a subtle taste and gentle intensity. Available in cans for the first time, this latest innovation demonstrates our longstanding pioneering spirit that runs through everything we do at evian.”

The release of evian Sparkling follows the launch of its ‘Drink True’ global campaign, which celebrates authenticity and honesty, reflecting the purity of the uniquely sourced evian mineral water.

evian has always been committed to preserving nature, working not only to protect its water source, but to continually invest in bringing innovation for the generations to come. 

Now available to purchase, evian Sparkling is sold in elegant 33cl aluminium cans as well as in 50cl and 1L 100% rPET bottles*** and 75cl glass bottles.

*evian is pure, as all natural mineral waters

**European scientific experts have validated the 2 l/day of water (from all sources) contributes to maintain normal physical and cognitive functions 

***excluding cap and label

SOURCE: evian