Collins and Devan Key Name Evolution USA as the Official Licensing and Brand Management Agency for the Collins Key and Key Bros. Brands

No. 1 brand-friendly YouTube channel paves way for future licensing opportunities with pivotal new partnership

Los Angeles, CA, June 11, 2020 — Collins and Devan Key, two of the most popular digital entertainers in the world and creators of the no. 1 brand-friendly YouTube channel with over 21.4 million subscribers and averaging more than 25 million views per video, have signed Evolution USA as their official licensing and brand management agency to assist in licensing and retail development on a global scale. 

This partnership is the next step in Keyper Company’s multi-category global licensing initiative, following on the heels of their partnership announcement with Moose Toys as their master toy licensee, with a product launch featuring fun challenges and DIY-inspired activities slated for later this year. As part of that continued initiative, Evolution will actively seek new licensing opportunities for the Collins Key and The Key Bros. brands in all product classifications, including publishing, mobile gaming, promotions, product integrations and more. 

“As we continue to grow, ensuring our brand is represented properly across all key categories is a huge priority for us,” said Collins and Devan Key. “We are beyond thrilled to partner with the amazing team at Evolution to create even more opportunities to engage with our fans. With their help, we’ll continue to deliver more fun and innovative products to our fans across the world.”

“Keyper Company and their Collins Key brand are some of the biggest brands in the digital entertainment space, so we jumped at the chance to work with them,” said Travis J. Rutherford, Founder and Chief Revenue Officer of Evolution. “They have such a distinct and brand-friendly voice within the industry as well as a clear sense of where they want to take their brand to ensure they’re everywhere their fans are, and we’re excited to work with them to get there.”

ABOUT COLLINS AND DEVAN KEY

Collins and Devan Key are among the most popular digital entertainers in the world, with over 21.4 million YouTube subscribers and over 4.7 billion views, averaging over 25 million views per video. With some of the most engaged fans on the planet, their company continues to expand its universal footprint even further with the development of unique IP, brand extensions, partnerships with Fortune 500 organizations and the continued creation of impactful traditional and digital content.

ABOUT EVOLUTION

Evolution is a leading brand monetization agency headquartered in Calabasas, California, servicing the popular culture, media, gaming, toy, personality, character and lifestyle industry verticals. Evolution offers bespoke turn-key solutions, including strategic brand planning, market analysis, contract negotiations, legal support, product development, retail development, royalty collections, contract compliance, inventor relations as well as providing manufacturers a full service licensing acquisitions team. Evolution monetizes and enhances brand value via licensing, direct to retail partnerships, collaborations, experiential retail and direct to consumer sales.

The agency’s clients include: Gaumont Television USA, Skydance Media, Stampede Ventures, Pressman Films, Bonnier Corporation, ITV Studios, Rovio, TinyBuild Games, System Era, Tilting Point, OLO Industries, and The Ella Fitzgerald Estate, among others.